Email & Social Media Marketing Specialist - Full Remote

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<p><span style="font-weight: bold">Job Summary:</span></p> <p><br></p> <p>We are looking for a detail-oriented and results-driven <span style="font-weight: bold">Email and Social Media Marketing Specialist </span>to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and boost conversions.</p> <p><br></p> <p>You won't just be sending emails, you will be crafting personalized, high-conversion customer journeys that directly drive revenue growth.</p> <p><br></p> <p>The ideal candidate has hands-on experience with email marketing platforms, understands segmentation and automation, and can turn data into actionable insights. This role is perfect for someone who is both analytical and creative, with a passion for delivering the right message to the right audience at the right time.</p> <p><br></p> <p><span style="font-weight: bold">Key Responsibilities:</span></p> <p><br><br></p> <p><span style="font-weight: bold">General:</span></p> <ul> <li>Design, update, and maintain the company website and landing pages.</li> <li>Create web graphics, banners, and digital marketing assets.</li> <li>Manage website content, ensuring branding and messaging consistency.</li> <li>Optimize website performance, responsiveness, and user experience.</li> <li>Support social media and marketing teams with visual and technical web requirements.</li> <li>Monitor website analutics and recommend improvements.</li> <li>Maintain website security, integrations, and user access permissions. </li> <li>Handle our company's social media accounts (X, Tiktok, Pinterest, YouTube, IG, LinkedIn)</li> </ul> <p><span style="font-weight: bold">Email Marketing:</span></p> <ul> <li>Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.</li> <li>Segment audiences for personalized and behavior-based campaigns.</li> <li>Manage and maintain email databases to ensure accuracy, list health, and deliverability.</li> <li>Conduct A/B testing on subject lines, content, and CTAs to improve performance.</li> <li>Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).</li> <li>Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).</li> </ul> <p><span style="font-weight: bold">Campaign Strategy & Collaboration:</span></p> <ul> <li>Work with sales and marketing teams to align strategies with business goals.</li> <li>Collaborate with designers and copywriters to produce compelling, on-brand email content.</li> <li>Provide insights and recommendations based on campaign performance data.</li> </ul> <p><span style="font-weight: bold">Optimization & Growth:</span></p> <ul> <li>Continuously refine segmentation, personalization, and automation strategies.</li> <li>Stay updated on email marketing best practices, industry trends, and emerging tools.</li> <li>Explore integrations with CRM, website, and paid marketing channels to enhance results.</li> </ul> <p><br></p> <p><span style="font-weight: bold">Qualifications:</span></p> <ul> <li>Proven experience in email marketing, with a strong track record of managing successful campaigns.</li> <li>Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).</li> <li>Strong understanding of audience segmentation, automation, and deliverability best practices.</li> <li>Analytical mindset with the ability to interpret data and optimize campaigns.</li> <li>Excellent copywriting and communication skills.<br></li> <li>Highly organized, detail-oriented, and able to manage multiple campaigns at once.</li> </ul> <p><br></p> <p><span style="font-weight: bold">Preferred:</span></p> <ul> <li>Experience in both B2B and B2C marketing.</li> <li>Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.</li> <li>Knowledge of SEO, content marketing, or digital advertising (a plus but not required).</li> <li>Experience working in a fast-paced or startup environment.</li> <li>Basic design skills in Canva or similar (bonus).</li> </ul> <p><br></p> <p><span><span style="font-weight: bold">System Requirements:</span></span></p> <ul> <li><span>Computer Processor: Minimum 5th generation Intel i5 processor or equivalent</span></li> <li><span>Computer Memory/RAM: Minimum 4.00 GB</span></li> <li><span>Computer Operating System: Windows 10 or Mac OSX - No Linux, Unix, or any operating system other than what is required.</span></li> <li><span>Internet Speed: Running on a 5.0 MBPS plan or higher (Both primary and backup) - If your backup connection cannot serve as your primary connection, that does not qualify as a backup connection</span></li> <li><span><span style="font-weight: bold">REQUIRED </span>Headset: Noise-cancelling headset connected via USB port</span></li> <li><span><span style="font-weight: bold">REQUIRED </span>WebCam: At least 3 megapixels capable of 720p recording</span></li> </ul>

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