Spain AIOT GTM Manager

June 23, 2026

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About Xiaomi

Xiaomi is a global technology company with a mission to inspire the lives of people around the world with innovative, high-quality products and smart ecosystems. Ranked among the world’s leading smartphone and AIoT brands, we operate in more than 100 markets with a focus on user experience, efficiency, and long-term growth. Joining Xiaomi means working in a fast‑paced, global, and tech‑driven environment where you can grow, create impact, and shape the future of e-commerce in Europe.

Key Responsibilities

Set the overall sales strategy for Xiaomi AIoT products in the Spanish market, ensure product launch readiness in all aspects, and effectively manage the quarterly and long-term business planning to align with the company's global AIoT strategy and local market development needs.
Be responsible for meeting the sales and margin guidelines of the AIoT product category in the Spanish market. Drive decisions for the product portfolio, identify and define market opportunities, and develop a comprehensive product launch and life-cycle strategy. Combine strategic planning, P&L support, and day-to-day execution to ensure the steady growth of the AIoT business in the local market.
Be responsible for conducting in-depth market, competitive and industry analysis in the Spanish AIoT field, collect and analyze relevant data to guide business planning, product optimization and strategy adjustment, and maintain the competitive advantage of Xiaomi AIoT products in the local market.
Collaborate with cross-functional teams including product, marketing, sales, finance and supply chain to promote the smooth implementation of GTM strategies, coordinate resources to solve problems in the process of product launch and operation, and ensure the consistency of strategy execution.

Qualifications

At least 3 years of working experience in consumer electronics GTM (Go-to-Market) or e-commerce field, with relevant experience in AIoT products being preferred.
Work proactively, be good at thinking independently, have strong learning ability, excellent communication skills and resource integration ability, and possess strong problem-solving skills to cope with complex market challenges.
Bachelor's or graduate degree, major in marketing, business administration, electronics or related fields is preferred.
Have innovative thinking ability, be good at putting forward better solutions for market operation and product promotion, and be highly work-oriented with a strong sense of responsibility and execution.
Proficient in Spanish is a plus; fluent in English and Mandarin is mandatory, which is required for daily communication and work coordination with global and Chinese teams.
Data managing experience is a plus, with the ability to analyze market and sales data to provide data support for strategy formulation and optimization.

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